Matt Nolan

Blog

How did I not know about this - Cricut

Roll back time 10 years, I’m a freshman in college at Texas A&M signing up on a 2 week waiting list for a laser cutter that is shared by the entire school. Now you’re telling me there’s a little product that can cut wood, fabric and vinyl. Where do I sign up?

For years I thought this thing was a glorified sewing machine

For years I thought this thing was a glorified sewing machine

Here. You sign up here. If you decide to make the leap into the world of 2d fabrication, consider using my affiliate link: https://amzn.to/2XP3xnK

Here’s a link to the heat press I’m buying: https://amzn.to/2KMQEqo

And here’s the Heat Transfer Vinyl: https://amzn.to/2KjknYt

(I get a small commission if you buy it using my affiliate link, but it’s the same price to you)

Stay tuned for all the projects I make with this bad boy. Wait do crickets have genders?

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Making Sony Raw look like Canon Raw

I recently bought a Sony a7 iii, and I love it. I’ve shot Canon for about 10 years but Sony is killing the game right now with their mirrorless cameras. The only lackluster part is the poor color science when it comes to handling skin tones. I spent a full week coming up with a preset that emulates canon skin colors on sony raw files. Check out the video here:

There’s a download link to the preset in the description of the YouTube video.

you’re welcome

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Welcome Race Fans!
Nascar

Never in a million years did I think I would be behind the scenes, with a Pit Pass, at a Nascar event, shooting a car, that is sponsored by Alpha Warrior. Never say never because here we are. Enjoy these photos I snagged

Here are my favorite shots of the day

Pit Crew

Pit Crew

Feeding hungry Nascar fans with a free hat

Feeding hungry Nascar fans with a free hat

Absolute professional chaos

Absolute professional chaos

Not even posed, just naturally that cool

Not even posed, just naturally that cool

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I did it for the Memes

What’s the point of knowing Photoshop if you don’t use it to make fun of your friends? Anyways here’s Wonderwall.

My personal favorite. This is my friend Ben turning into a cockroach.

My personal favorite. This is my friend Ben turning into a cockroach.

Probably the creepiest image I’ve ever made. Depicted here is my friend Tyler holding his new born 31 year old baby Ryan.

Probably the creepiest image I’ve ever made. Depicted here is my friend Tyler holding his new born 31 year old baby Ryan.

Arguing over which Power Ranger we would be, I made this one for my friend John (in the red hat.)

Arguing over which Power Ranger we would be, I made this one for my friend John (in the red hat.)

Photoshopped and printed this picture out for my little brother for Christmas. He’s a HUGE Justin Bieber fan.. I think.

Photoshopped and printed this picture out for my little brother for Christmas. He’s a HUGE Justin Bieber fan.. I think.

Honestly can’t remember why I made this one. But here’s Kyle and his beautiful wife, me.

Honestly can’t remember why I made this one. But here’s Kyle and his beautiful wife, me.

Here’s a photo I made for my Fantasy Football group. This is our commissioner Tyler and his number one suck-up John.

Here’s a photo I made for my Fantasy Football group. This is our commissioner Tyler and his number one suck-up John.

This one was actually made for a work retirement slideshow I made. Phil (second from the right) has always joked about how much hair he used to have, I told him I found an old photo of him.

This one was actually made for a work retirement slideshow I made. Phil (second from the right) has always joked about how much hair he used to have, I told him I found an old photo of him.

Little production Gif

Little production Gif

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Just Slide With Me

Just slide with me. Come on, let me see ya take a walk with me. Sorry sorry, I can’t help but get Jiggy with it from time to time.

Here are a a few slides I made for the HR department today. One for our monthly Employee Appreciation luncheon:

Luncheon.png

And another one for our Healthcare Benefits meeting. These get displayed on all of the TVs around the company. I actually design them in Photoshop, then REDESIGN them in PowerPoint so the girls in HR can make changes to the dates and text each month.

Open-Enrolmment.jpg
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- FORTNITE Loot Lama -
Need a good name for this bad boy

Need a good name for this bad boy

Here is my first completed 3d print on my new Prusa mk3. Took 36 hours to print and probably another 6 hours to paint. This is the first time I’ve ever painted something like this and I love it.

Laaaama.jpg
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Hello Fellow Kids!

Here are the descriptions I wrote for Alpha Warrior’s obstacles in a recent magazine. This particular course was designed for high school athletes so I tried to make the copy fit. (Insert meme of steve buscemi with a skateboard)

Left.jpg
Right.jpg
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Matt sells sell sheets by the C-Store
 

Ok, I got to give myself props for that title 👏🏻

I made 13 different Sell Sheets for a food show coming up. Here’s an example of one:

Cinnamon-Roll.jpg

Pretty clean design, I honestly just wanted to post this to use the title of the blog. For those of you not current on food distribution lingo, a c-store is short hand for convenience store, where conveniently our products are sold.

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Marketing Campaign for Alpha Warrior

I was tasked with making a One Month Marketing Campaign for the different military bases around the US that would be hosting our Alpha event.  First thing I did was:

Define Our Goal:  Get people pumped about signing up and going to our event

Define Our Audience:  General Participants, Elite Athletes, Kids & Family, and Spectators

I then created posts that targeted General Participants, the Elite Athletes, Kids & Family, as well as post to Build Hype/ Excitement and show off our celebrity athletes, and finally a call to action to Sign Up for our event.

Below is the online spreadsheet I sent out:

https://onedrive.live.com/edit.aspx?cid=aa879fc6681ddf44&page=view&resid=AA879FC6681DDF44!286&parId=AA879FC6681DDF44!231&app=Excel

Here's a quick little screen grab of what it looks like

Here's a quick little screen grab of what it looks like

It includes the pictures and videos, as well as the messaging and hashtags to use.  Some of the photos have blank spaces to insert dates, so I sent the font we use as well.  If you're lazy and don't want to click the link here are some example posts:

"Ready to earn your Alpha? Here's your chance to prove it. (Location), (Date)."

"Ready to earn your Alpha? Here's your chance to prove it. (Location), (Date)."

"Cheers to teammates" #AlphaWarrior, #PROVEIT, #EarnYourAlpha

"Cheers to teammates" #AlphaWarrior, #PROVEIT, #EarnYourAlpha

"Meet the Warriors"

"Meet the Warriors"

I also threw in some GIFs and videos for good measure.  Those can be found in the Excel sheet linked above.

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PAX SOUTH... 2016 Video

A little late, but my friend Brian (the interviewer) and I traveled to PAX SOUTH with my RED camera a couple of years ago.  We only spent around 4 hours total at the event, but had a pretty awesome time and I cut together this video.  I would like to do more stuff like this but unfortunately Brian has an awesome job in Houston he doesn't want to quit...

Everything shot on a RED Epic, and audio recorded on our patent pending Don King microphone.

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NACS booth design

We have a tiny booth inside of a bigger booth at the NACS show this year.  I was tasked with designing our signage.  It was a little difficult given the angle of the graphics, but I made it work by throwing a large picture in there and used bare minimum text.  

The space on the left will be a pegboard of our products

The space on the left will be a pegboard of our products

Here's a bigger version of the design

Here's a bigger version of the design

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Another One

Used the same lighting set up to shoot a few baked goods today.  Came out pretty good.  

Giant rectangle softbox in the back (at an angle), an overhead rectangle softbox on top, an octagon softbox on the left, a shoot through umberella on the right, and two white bounce cards taped to the front of the table around the lense.

Giant rectangle softbox in the back (at an angle), an overhead rectangle softbox on top, an octagon softbox on the left, a shoot through umberella on the right, and two white bounce cards taped to the front of the table around the lense.

And here's what it looks like out of camera

And here's what it looks like out of camera

So Fresh... So Clean

I tried a new lighting setup for some studio shots.  It was mainly backlit with two bounces in front of the product  The backlighting gave the product a little reflection in front, so no need to add one in post.  

Iced Pumpkin Loaf

Iced Pumpkin Loaf

Banana Nut Bread

Banana Nut Bread

Iced Lemon Pound Cake

Iced Lemon Pound Cake

Bye bye bakery, hello FGF

Longer update to follow, but on June 1st, 2018 Hill Country Bakery will be sold to FGF Brands.  I was tasked to make a poster about the upcoming announcement meeting.  And well, here it is:

It looks better with a white border around it, but unfortunately it's hard to show in the blog.

It looks better with a white border around it, but unfortunately it's hard to show in the blog.

I had the opportunity to meet the new owners, Ojus and Tejus Ajmera, today and after watching their presentation, I couldn't be happier with the way they want to grow and expand the bakery.  They're both extremely smart and well spoken who are passionate about their business.  I look forward to learning from them in the years to follow.  

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